Advanced Workshop
AI Writing Workshop for Journalists
12 Modules • 2 Days • Comprehensive AI Journalism Training
WHAT YOU WILL LEARN
- Build Powerful Master Prompts, also known as Super Prompts
- Decode Your Writing DNA with AI
- Train AI to Write in Your Voice
- Create Your Own AI Humaniser
- Build a Trending Stories Engine
- AI-Powered News Writing Tool
- Edit and Polish News Reports with AI
- Write Headlines that Catch Attention
- Extract Stories from Data with Simple Prompts
- Generate High-Impact Visual Content that Drives Engagement
- Build a Multi-Format Content Ecosystem
- Turn One Story into Multiple Social Posts
- Repurpose Old Blogs and make them AEO and GEO-optimised
Tools: Free versions of ChatGPT | Claude | Nano Banana | Notebook LM | Canva
Course Structure
Module I: Build Powerful Master Prompts, also known as Super Prompts
- Learn how to engineer prompts that deliver precise, high-quality outputs.
- Lecture: Prompt Architecture, Master Prompt Framework, Markdown
- Live Demo: Build high-performance prompts using ChatGPT and Claude
- Practical: Design and optimise your own Master Prompts for repeatable results
- You leave with: A reusable Prompt Architecture Framework.
Module II: Decode Your Writing DNA with AI
- Turn AI into a diagnostic tool that audits your writing like an expert editor.
- Practical: Submit your own writing samples and receive structured insights into your strengths and weaknesses
- You leave with: A structured diagnostic report of your writing, your strengths, weaknesses, tone profile, and a clear map of what to sharpen.
Module III: Train AI to Write in Your Voice
- No more generic, robotic content. Make AI sound like you.
- Live Demo: Translating your writing DNA into actionable AI instructions
- Practical: Generate content that reflects your personal tone, rhythm, and style
- You leave with: A customised Master Prompt trained on your writing DNA that generates content in your style.
Module IV: Create Your Own AI Humaniser
- Eliminate robotic phrasing and make AI-generated text feel natural, nuanced, and human.
- Live Demo: Detecting AI patterns and rewriting them for authenticity
- Practical: Build a custom AI Humaniser to audit and improve your content
- You leave with: Your own AI Humaniser tool that audits, flags and helps you modify AI content for authenticity.
Module V: Build a Trending Stories Engine
- Develop an AI tool that generates timely, relevant, high-interest story ideas.
- Live Demo: Create a tool to identify trending stories in your niche
- Practical: Build your own AI-powered trend discovery system
- You leave with: Your own AI-powered Trending Stories Engine
Module VI: AI-Powered News Writing Tool
- Live Demo: Build a customised prompt that can turn Reporter’s field notes into a news report in the inverted pyramid format
- Practical: Turn Reporter’s field notes into a new report
- You leave with: Customised News Writing Tool that can create news reports on the fly.
Module VII: Edit and Polish News Reports with AI
- Turn rough drafts into publish-ready content in minutes.
- Live Demo: Use AI to fix grammar, sharpen sentence clarity, and improve flow without changing the overall structure or tone
- Practical: Edit and polish the first draft and make it publication ready
- You leave with: A repeatable editing workflow for every piece you write.
Module VIII: Write Headlines that Catch Attention
- Create headlines that are sharp, strategic, and high performing.
- Live Demo: Build a customised prompt that works like a Headline Writing Tool
- Practical: Create a dedicated Tool that generates multiple headline options
- You leave with: A custom Headline Writing Tool.
Module IX: Extract Stories from Data with Simple Prompts
- Make data work for you, without spreadsheet skills or technical tools.
- Live Demo: Use CoPilot to extract insights from Excel Sheets
- Practical: Extract insights, patterns, and story angles from raw data
- You leave with: The ability to extract insights, patterns, and story angles from raw data with simple prompts.
Module X: Generate High-Impact Visual Content that Drives Engagement
- Translate ideas into powerful, platform-ready visuals.
- Live Demo: Write powerful image-generation prompts
- Practical: Create multiple visuals using tools like Nano Banana and Canva
- You leave with: Clear methodology of writing powerful prompts to generate striking visuals.
Module XI: Build a Multi-Format Content Ecosystem
- Produce entire content ecosystems, not just text.
- Live Demo: Use Notebook LM to Create Summaries, News Reports, Infographics, Presentations, Audio Reports, Videos
- Practical: Upload web links, documents, PDFs, and videos to create multi-format outputs
- You leave with: A multi-format content pack (article, summary, infographic, script, etc.)
Module XII: Repurpose Old Blogs and make them AEO and GEO-optimised
- Upgrade old blogs for discoverability in AI-driven search ecosystems (AEO & GEO).
- Lecture and Demo: How to repurpose old blogs and make them AEO and GEO-optimised
- Practical: Convert old blogs into fresh content
- You leave with: A repeatable repurposing framework for your entire back catalogue.
- Workshop Days: Fourth Saturday and Sunday of every month
- Course Delivery: Online through Zoom
- Teaching Hours: Twelve
- Workshop Timings: 10 am to 6 pm on both days
- Tools: ChatGPT | Claude | Nano Banana | Notebook LM | Canva
Fees: ₹ 1,499
WHO SHOULD TAKE THIS COURSE
Media Students
Print Journalists
Web Journalists
Broadcast Journalists
Freelancers
Bloggers
PR Professionals
WORKSHOP DIRECTOR
Prof Sunil Saxena is an award-winning media professional with four-and-a-half decades of experience in print, new, and mobile media, as well as research. He has set up four media schools, founded an online digital media company, was part of the founding teams of three newspapers, and has authored five books. He now works as an AI Coach and Consultant.
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